Bettr Privacy Policy

Effective date: April 25, 2026 Last updated: April 25, 2026

Bettr ("Bettr," "we," "us," or "our") is an independent recovery support tool for people who want to quit or cut back on sports betting. This Privacy Policy describes what information we collect, how we use it, and the choices you have.

This policy applies to the Bettr mobile app on iOS and Android, the Bettr web experience at bettr.app, and any related services we operate (collectively, the "Service"). It does not apply to third-party services that you may reach through the app, such as gambling-recovery hotlines or external resources.

1. Who we are

Bettr is operated by Diogo Lima and Massimo LoCicero, based in Ontario, Canada,. You can reach us at info@bettrtherapy.com.

Bettr is not affiliated with, endorsed by, or sponsored by any sportsbook, casino, racetrack, online betting platform, or other gambling operator.

2. Information we collect

We collect the smallest amount of information needed to make Bettr work.

2.1 Information you provide

• Account. The app creates an anonymous account automatically on first launch. We do not collect your email, name, or any sign-in credentials. If you post in the community, you may choose a display name.
• Onboarding answers. During onboarding you may share information about your gambling history, frequency, triggers, mood, and goals. You decide what to enter.
• Recovery activity. Urge logs, mood check-ins, pledges, reasons for quitting, accountability-partner contacts (name and phone number), reality-check entries, and posts/comments in the community.
• Communications. If you contact support, we keep the messages you send.

2.2 Information collected automatically

• Usage data. Which screen was opened and when. Each row carries no user id, only the screen name and two coarse buckets (a spending band and how long you have been going), so usage is read as totals and never traced back to a person. We do not use this data to build advertising profiles.
• Push token. If you enable notifications, we store the device push token so we can deliver streak milestones and reminders.

2.3 Information we do NOT collect

• We do not collect or access your financial accounts, bank balances, betting account credentials, or transaction history.
• We do not collect precise GPS location.
• We do not access your photos, contacts, microphone, or health data unless you explicitly grant permission for a specific feature (currently: camera, only for the optional Panic Button photo).
• We do not sell personal information.
• We do not share data with advertisers.

3. How we use your information

We use the information we collect to:

• Provide and operate the Service (sign-in, sync your streak across devices, show your data back to you).
• Personalize your recovery program based on your onboarding answers.
• Send you streak milestones, daily pledge reminders, and accountability notifications you opt into.
• Power the AI coach feature ("Kai"), which generates responses based on your message and a limited summary of your recovery context.
• Improve the app — see which screens get used, fix bugs, prioritize features.
• Communicate with you about service updates, security, and support.
• Comply with legal obligations and enforce our Terms.

We do not use your data to train third-party advertising models or share it with sportsbooks or any gambling-related business.

4. How we share your information

We share information only in the following limited circumstances:

• Service providers. We use trusted vendors to run Bettr. They process data on our behalf under written confidentiality and security obligations:
  • Supabase — authentication, database, file storage.
  • RevenueCat — subscription management and receipt validation.
  • Apple App Store / Google Play — payment processing for subscriptions.
  • Anthropic — generating AI coach responses (the message you send and a brief recovery context are transmitted; chat history is not used to train their public models per our enterprise terms).
  • Expo / EAS — push-notification delivery.
• Accountability partners you choose. If you add an accountability partner by phone number, your own Messages app opens with the text ready and you send it yourself. The message leaves your phone, not our servers, and we never transmit anything to that number. If your partner also uses Bettr, the message is sent in the app instead. We store the name and number you enter so the feature works, and nothing else about them.
• Legal & safety. We may disclose information if required by law, subpoena, or to protect the safety of you or others.
• Business transfers. If Bettr is acquired or merges with another company, your data may transfer as part of that transaction. We will notify you and honor the protections in this policy.

5. Your choices and rights

• Access and export. Email info@bettrtherapy.com to request a copy of your data.
• Correction. Edit your profile in Settings, or email us.
• Deletion. Tap Settings → Delete account to permanently erase your account and all associated data. You can also email us. Deletion is irreversible.
• Notifications. Toggle push notifications in Settings or in your device settings.
• Marketing. We don't send marketing emails. If we ever do, every message will include an unsubscribe link.
• Region-specific rights. If you are in the EEA, UK, California, or another jurisdiction with applicable privacy laws (GDPR, UK GDPR, CCPA, etc.), you have the right to access, correct, delete, restrict processing, object, and port your data. To exercise these rights, email info@bettrtherapy.com. You may also lodge a complaint with your local supervisory authority.

6. Data retention

We retain account information for as long as your account is active. When you delete your account, we delete or anonymize your data within 30 days, except where we are required to retain limited records (e.g. tax/payment records held by Apple, Google, or RevenueCat per their own policies).

7. Security

We use industry-standard measures — encryption in transit (TLS), encryption at rest, access controls, and least-privilege service roles — to protect your data. No system is 100% secure; you are responsible for keeping your device and credentials safe.

8. Children

Bettr is intended for users 17 years of age or older. We do not knowingly collect personal information from anyone under 17. If you believe a child has provided us information, email info@bettrtherapy.com and we will delete it.

9. International transfers

Bettr is operated from Canada. Our service providers, including our database host, are located in the United States, so your information is transferred to and processed in the United States and other countries where our providers operate. Data-protection laws in those countries may differ from your own.

10. Health, medical, and financial disclaimer

Bettr is not a medical device, not a substitute for professional treatment, and not financial advice. The content in the app is for educational and self-help purposes only. If you are in crisis, call 1-800-GAMBLER (1-800-426-2537), text 800GAM to 800GAM, or call 988 for the Suicide & Crisis Lifeline.

11. Changes to this policy

We may update this policy. If changes are material, we will notify you in the app or by email at least 7 days before they take effect. Continued use of the Service after the effective date constitutes acceptance.

12. Contact

Questions, requests, or complaints?

• Email: info@bettrtherapy.com
• Support: info@bettrtherapy.com